
Product Insights
Total 12 Reinforced Gums toothpaste by Colgate Total, sold in a 140 g plastic tube, is marketed for cavity protection, gum strengthening, and whitening. Its formulation combines 0.145 % sodium fluoride, arginine for gum health, hydrated silica for gentle abrasive whitening, and zinc oxide for anti-plaque action, which together support enamel remineralization and stain removal. However, the presence of sodium lauryl sulfate and benzyl alcohol may irritate sensitive mouths, and the plastic tube and HDPE cap are not widely recyclable, raising environmental concerns.
Comparative Analysis
Positioned as a high-fluoride, gum-strengthening whitening toothpaste, Total 12 Reinforced Gums targets consumers seeking both cavity protection and brighter teeth while differentiating itself with arginine-driven gum support in the crowded oral-care market.
Ingredients
GLYCERIN, AQUA, HYDRATED SILICA, SODIUM LAURYL SULFATE, ARGININE, AROMA, ZINC OXIDE, CELLULOSE GUM, POLOXAMER 407, TETRASODIUM PYROPHOSPHATE, BENZYL ALCOHOL, COCAMIDOPROPYL BETAINE, SODIUM FLUORIDE 0.145%, SODIUM SACCHARIN, XANTHAN GUM, PHOSPHORIC ACID, SUCRALOSE, CI 77891.
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Frequently Asked Questions
Everything you need to know about Total 12 Encías Reforzadas.







